5 Indispensable Social Media Optimization (SMO) Tips to Get Results

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SEO ZONE: Social Media Marketing

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. While SEO is indispensable in increasing brand awareness online, there is another relatively newer technique that is equally as valuable: Social Media Optimization. Also, known as SMO, social media optimization is an ever-growing buzzword in 2017 in the online marketing world. These 5 social media optimization tips will hopefully come in handy to whatever it is you are trying to promote. So what is SMO exactly? It…

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Responsive Website Design – The Perfect Way To Lower Your Website Bounce Rate

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SEO ZONE: Website Design

Nowadays, people access the web using a wide variety of devices. These include PCs, tablets, smartphones and even feature phones. When designing a website, this presents both an opportunity and a challenge.

The opportunity lies in the large number of potential users that a website can serve. The challenge also lies in making the website accessible across the sheer variety of devices – almost all of which have different screen sizes.

Back in the day, web designers tackled the challenge by creating two versions of the same website. The main version would be calibrated for large screen devices like PCs. A…

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The Downside Of Slow Loading Web Pages – And What You Can Do To Speed Them Up!

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SEO ZONE: On-Page SEO, Website Design

There are few things as nagging as a slow loading webpage. Anyone who has ever visited such a webpage knows this. Just sitting there, waiting – as page elements take forever to appear – can be frustrating, exasperating, and downright annoying.

Now, in the days of slow dial-up internet connections, people were quite tolerant of slow loading web pages. However, in the modern era of super-fast internet, not many people can put up with them.

Both anecdotal evidence and research studies have proved that slow loading web pages can increase the bounce rate, lower the conversion rate, reduce the likelihood of…

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Retargeting – The Perfect Way To Maximize Your Website’s Conversion Rate

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SEO ZONE: Website Retargeting

Every online marketer’s wildest dream is that whoever visits their landing pages goes deeper into their sales funnel, and ends up making a purchase. Unfortunately, this is often just that – a dream.

In the real world, things are a little more complex. It is estimated that only 2% of first-time visitors to a website make a purchase on their first visit. The other 98% leave – often without so much as giving you their email address (https://www.adroll.com/getting-started/retargeting).

Therefore, if you intend to maximize your website’s conversion rate, you need to focus on more than just driving traffic to…

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Online Reputation Management – Know the Threefold Goal of ORM

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SEO ZONE: Reputation Management

Online Reputation Management – The Ultimate Strategy For Guaranteeing Online SuccessReputation has always been a cornerstone of business success. A positive reputation has always guaranteed public trust, customer loyalty and competitiveness. Conversely, a negative reputation has always dissuaded potential customers, chased away current customers, and made a business to struggle.

In today’s highly interconnected world, reputation is even more important. As more and more people turn to the web for information, online reputation is becoming essential for business success. A single negative remark about a business, its products or services can spell…

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Email Marketing Best Practices – Tips for Creating an Effective Email Campaign

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SEO ZONE: Email Marketing

Email Marketing Best Practices - Tips for Creating an Effective Email CampaignEmail marketing is one of the oldest and most effective forms of online marketing. A well executed email marketing strategy can enable you to deliver customized ads, promos and deals to both prospective and current customers. This can enable you to generate leads, convert the leads and create a loyal customer base.

Unfortunately, when carried out sloppily, email marketing can actually backfire. Poorly crafted promotional emails can end…

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Inbound Marketing Strategy – The True Secret Of Enduring Online Success

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SEO ZONE: Off-Page SEO

developing-an-inbound-marketing-strategyInbound marketing is one of the greatest determinants of online success. When properly carried out, inbound marketing can boost your website’s SEO. This not only makes it easy for your target visitors to find you, it can also enable you to out-compete your rivals in the SERPs.

However, the benefits of inbound marketing go beyond just SEO. Inbound marketing can also captivate the attention of customers, draw customers into your website, and influence them to purchase your products or services. To put it plainly, inbound marketing can boost your sales, profitability and…

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Business Logo Design – A Critical Step Towards Building Your Brand

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SEO ZONE: Brand Marketing

Business Logo Design – A Critical Step Towards Building Your BrandA business logo is one of the cornerstones of successful branding. A great logo can make your company unique, instantly recognizable and distinct. As such, it makes captivating consumers, standing out from among competitors and marketing your products or services much easier. Popular brands like Apple, Coca Cola and LG are strong in part because they have great logos.

Therefore, if you intend to create a strong brand for your…

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Local Search Engine Marketing – The Perfect Way To Enhance Your Local SEO in 2016

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SEO ZONE: Local SEO

Local Search Engine Marketing – The Perfect Way To Enhance Your Local SEOFor any locally-based business, ranking highly in local search results is invaluable. It can attract customers, increase the conversion rate, enhance the brand, and simplify targeted advertising. Ultimately, it can enable a business to be more competitive and increase its likelihood of achieving its goals.

As such, if your business targets customers in a specific area, you must strive to rank highly in local search results…

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Brand Marketing – The Ultimate Strategy For Maximize Your Competitiveness

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SEO ZONE: Brand Marketing

Brand Marketing – The Ultimate Strategy For Maximize Your CompetitivenessBranding is perhaps the most critical determinant of success. A well executed brand can make you instantly recognizable, outstanding and unique. A brand can ultimately make you better positioned to achieve your goals. This rings true whether you are a business, a charity or even an individual.

However, branding is most critical for a business. The sheer competitiveness of the business world means that in order to succeed, you need a strong…

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Blogging – The Ultimate Tool For Achieving Your Full Potential On The Web

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SEO ZONE: Website Copywriting

Blogging – The Ultimate Tool For Achieving Your Full Potential On The WebThe secret to online success is simple: maintaining a constant supply of interesting information on your website. “Interesting” of course depends on the needs of your target visitors. Whatever those specific needs are, you need to constantly furnish your website with fresh, engaging, helpful and entertaining content which is relevant to them.

The easiest way of maintaining such a constant supply is through blogging. Unless your…

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The Benefits Of Social Media To SEO

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SEO ZONE: Social Media Marketing

The Benefits Of Social Media To SEOOver the past few years, social media platforms like Facebook, Twitter, Pinterest, along with many others have become invaluable for website owners. As more and more users get onto social media, such platforms are the perfect place to reach them, engage them and market to them.

However, the benefits of social media extend beyond merely reaching, engaging and marketing to a website’s audience. Social media can also play a central role in enhancing a website’s Search Engine Optimization (SEO).

The real mechanism through which social media enhances…

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Professional Writing Services – The True Secret To Maximizing Your SEO Potential

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SEO ZONE: Website Copywriting

Professional Writing Services – The True Secret To Maximizing Your SEO PotentialThe starting point of any successful SEO campaign is great content. Period. The popular adage “content is king” isn’t just another cliché. It is the truth. If you desire to maximize your website’s SEO potential, you will have to start with high-quality content. There is no getting around that.

The cornerstone of great content is high quality writing. Unless your website consists entirely of photos, videos and slideshows, you need website copy. In fact, even if your website consists entirely of…

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A Simple Guide To Help You Understand Keyword Density

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SEO ZONE: On-Page SEO

A Simple Guide To Help You Understand Keyword DensityOnce you select specific keywords for your website, the next step is adding them into your website. You can embed them in different parts of a webpage e.g. meta description, title tag, page headers (h1, h2, etc), alt tags, page content (e.g. articles), links, etc. This is common knowledge.

The challenge comes with determining the proportionality of keywords in a webpage. Search engines use the keywords within a webpage to determine whether its content…

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Website Optimization – The Perfect Way To Maximize Your Website’s Potential

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SEO ZONE: On-Page SEO

Website Optimization – The Perfect Way To Maximize Your Website’s PotentialFor any website to achieve its goals, there is one critical thing which it needs to get right – it needs to attract the right visitors. It doesn’t matter how amazing the design, or how enriching the content, if your website can’t attract the right visitors, it is doomed to fail.

Who are these “right visitors”? Well, they are the category of people for whom you created the website. For instance, for a website created to sell kids’ shoes, the right visitors…

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10 Crucial Things A Small Business Website Design Needs

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SEO ZONE: Website Design

10 Crucial Things A Small Business Website Design NeedsIf you take a look around the internet you’ll notice something strange has happened over the last few years. More and more businesses have began to realize the design of their website plays a huge part in increasing sales, and you don’t see a lot of terrible sites because everyone has stepped up their game.

Website design is so important you’ll need to adapt, or all of your competitors will have an unfair advantage…

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Successful Keyword Research In A Post Penguin and Panda World

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SEO ZONE: Keyword Research

Successful Keyword Research In A Post Penguin and Panda WorldContent marketing, authoritative backlinks, and social signals are some of the hottest buzzwords in the SEO world today. But the bottom line in SEO is still to improve search engine rankings, and we shouldn’t overlook any of the gears that impact that bottom line. It is easy to forget a little component that happens to be one of the key mechanisms that make SEO tick: keyword research.

Getting found in organic search…

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Denver SEO Professionals Push Company Sales To The Next Level

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SEO ZONE: Local SEO, Website Copywriting

Denver SEO Professionals Push Company Sales To The Next LevelWith the growing importance of web-based marketing, search engine optimization services are leading the way in assisting companies including our own local Denver, Colorado business owners to develop creative, exciting sites that generate the traffic needed to help push sales to the next level. However, you should consider several factors if a website is to be profitable.

Find the Right Denver Search Engine Optimization (SEO) Company to Work With

Developing a working relationship…

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Expand Profits with a Small Business Website And Search Engine Optimization

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SEO ZONE: Website Design

Expand Profits with a Small Business Website And Search Engine OptimizationSuccess in any modern business is generally dependent on an effective online marketing campaign. While major corporations have staff dedicated to building a competitive web presence, most small business owners do not have that luxury. A small business website is often haphazardly constructed by a business owner or friend, and while some of these sites may be somewhat successful, they rarely provide the results small business owners need to…

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