With the growing importance of web-based marketing, search engine optimization services are leading the way in assisting companies including our own local Denver, Colorado business owners to develop creative, exciting sites that generate the traffic needed to help push sales to the next level. However, you should consider several factors if a website is to be profitable.
Find the Right Denver Search Engine Optimization (SEO) Company to Work With
Developing a working relationship with a local search engine optimization (SEO) company is crucial to finding success. Because of the ever-changing landscape of Internet marketing, SEO and social media, this is one of the first steps to achieving online success. This is because SEM professionals are in these trenches daily and know the ins and outs of proper site construction including mobile-friendly design and the steps necessary to achieve top rankings on Google, Bing, and Yahoo using a variety of techniques and strategies.
A website optimization professional typically begins by talking and working with clients to determine and outline actual goals. While that may sound simplistic, even a cursory examination of websites reveal that many designers and even copywriters who provide online content for company websites do not have a grasp of the company’s goals when it comes to the marketing on the web. If showcasing a specific product or service is the goal, it should be obvious. Unfortunately, too many websites include information that is not focused on the actual goals of the company which ultimately can affect sales conversions.
Professional Internet marketing consultants will work with a business to create content that is useful to both current and potential customers visiting the site. Once a customer finds a business website, they will return again and again if the site’s content is informative, interesting to read, and engaging. First-time clients finding a useful site often bookmark the site even if they do not actually buy at that point. Routinely posting new information is key to having customers return. How-to articles and call-to-action titles trigger reader interest. A current trend is for owners to blog often as a way to keep customers coming back. Of course, many owners do not have the time to blog every week so investing in professional writing services will often prove that the costs are worth it.
Inserting relevant keywords is commonly viewed as one of the more important elements of improving search engine rankings, and it is a critical component needed to have a website show up at the top of search results. Topical and niche-relevant inbound linking (backlinks) have a huge impact on keyword ranking in search engines like Google also. However, these major search engines have changed the process for ranking websites to make other factors equally important. As an example, fresh, relevant content placed strategically on a website is now arguably as important as the benefits of social media to SEO in achieving top rankings in Google or Yahoo.
Another common suggestion by SEO experts is to avoid complicated or long URLs. As a long-standing SEO company in Denver, we recommend shorter, easy to remember URLs. It goes back to user experience. Computer users will generally remember short addresses but forget or mistype complicated addresses. If they do not find the company they are looking for right away, the tendency is to do another search and simply click on a different listing. That costs business. Simplicity is key and short, easy to remember URLs will be more effective than long ones.
Quality graphics are also important. Having the most beautiful Colorado mountain scene or a picturesque view of downtown Denver may look good, but is it related to the goal of the website? If not, it may be a good idea to find or create another image for the site. Viewers like pictures and a picture heavy site is, as a rule, more likely to provide results than sites that are too text heavy. Embedding videos is another method used to enhance viewer interests. Viewers tend to prefer watching videos over reading text.
While the written content is an important element of any website, web experts caution businesses and site designers not to load the site with small, difficult to read content. Give the site viewer the information they need, but do it in a way that will not intimidate site visitors. If longer documents are needed, provide a link to the information or display an excerpt of it rather than having it all on the home page.
Social networking sites like Facebook, Twitter and Linkedin are now routinely integrated into online marketing plans. Those sites, in addition to their ability to present content quickly, can also be linked to websites that draw additional traffic. The potential for using social networking sites is still in relative infancy, but indicators show that those networks will become increasingly important in the future.
Rest assured that we as Denver SEO specialists keep up with current trends and changes in the space surrounding website optimization strategies, making SEO and SEM crucial element of any business marketing plan. While getting a quality website off the ground is important, the site will quickly lose relevance (and ranking) if it remains static. Websites must be continually updated if they are to provide a significant return on investment.
Of course, there are other tools that SEO professionals will use to increase website rankings, and those tools will continue to change as the industry evolves. The key thing to remember, however, is websites that are professionally optimized and produce great content that is relevant to your target audience will generate produce more traffic and profits for business owners. Whether you operate your business in and around the Denver, CO area (or anywhere else for that matter!) that truth will always remain the same.
Are you looking for a new WordPress website or search engine optimization services? At SEO Zones, we can help! Just call our local Colorado number at 303-200-1000 and speak to one of our design consultants or SEO marketing experts to assist in whatever you need involving Internet marketing or website design. Still unsure? No problem! You can also fill out the form on this page and let us know how we can help. BTW, by submitting the form, you are eligible for a FREE website analysis!
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