FAQ’s – Search Engine Optimization, SMO, Blogging, Web Design & More!

You have questions, we have answers. I’ve put together some typical frequently asked questions and answers about search engine optimization, social media optimization, digital marketing, blogging, and website design. Enjoy!

What is User Experience (UX)?

UX is basically how easy (or difficult) it is for users to access information on your website. It includes aspects like loading speed, mobile access, site navigation, and overall appeal of the design.

What is Keyword Research?

Keyword Research is a method aimed at discovering which keywords users type into search engines when looking for specific information. Its ultimate goal is to find the keyword or phrase which you can insert into your web pages in order to lead targeted users to your website. Learn keyword research in a post Penguin and Panda world.

What is a mobile-friendly, responsive website design? And why should I care whether mine is mobile-friendly or not?

When viewing your website from a mobile device e.g. smartphone or tablet does it appear legible and professional? A website designed to be viewed on a PC or laptop doesn’t display very well on a mobile device. To be mobile-friendly, a website needs to be implemented using responsive web design.

You should care because if your website isn’t mobile-friendly, it won’t be ranked very high on mobile SERPs. Since more and more users now access the web on their mobile devices, you can miss out on the rankings and ultimately lost sales.

To simplify your life, we offer a responsive website design package starting at $99 per month. Go here for more details.

Do you already own a website but want to see if it’s mobile-friendly? Click here to take the test to see if it will pass or fail!

I keep hearing about Google updates e.g. Panda and Penguin. Can you explain?

Every few years or so, Google changes is search algorithm. The changes are named Panda, Penguin, Hummingbird etc (why they use animal or bird names isn’t clear). The changes are important because they can alter how websites are ranked. As such, a Google update can lead your SERP rankings to improve or drop. This is what sometimes causes panic (e.g. the “mobilegeddon” scare).

To maintain or improve your website’s SERP rankings, you need to keep tabs on Google’s updates. Otherwise, a single update can render your SEO strategies obsolete. Of course, if you sign up for our services, we can keep tabs on Google for you.

What does Social Media Marketing have to do with SEO?

There are tremendous benefits of social media to SEO. Social media marketing is a strategy which using platforms like Facebook and Twitter to drive traffic to your website. It is important for SEO because the Google algorithm uses social media signals while ranking pages. Having strong social media signals (many followers, frequent postings, lots of replies to your posts) can improve your SERP rankings. To put it plainly, Google is looking to see how you are influencing your social circles around you and within the surrounding social community groups.

I know how to write good content; do I need professional writing services?

Well, it depends. Writing for SEO is more than just observing the rules of grammar, syntax and semantics. You also need to understand Latent Semantic Indexing (LSI), how to write catchy titles, keyword density, writing a call-to-action, and embedding rich media.

If you are willing to put in the effort, you can learn such things (in between 3 to 6 months). Even then, you’d have to practice them for a while to get really good. Our professional writing service can save you the trouble.

I understand blogging is important for SEO. Do you offer blogging services?

Yes, blogs are an invaluable tool for SEO. They are great for enriching your web content, generating back-links, and engaging your social media followers. Blogs are also a great way to bring your website visitors back to your website especially if you have new products or services that you want to promote or share.

We do offer blogging services for our clients. We can help you to write blogs which are relevant to your niche. We can also set up auto-blogging to push the blogs from your website directly into your social media streams which is not only convenient for you but a huge time saver.

I need social media accounts, but I don’t have time to create them. Can you create the accounts for me?

Absolutely. We create accounts for you on social media, and set them up to receive content directly from your website. Simply select what platforms you want, and leave the rest to us.

Also, if you already have accounts, but need them set-up to sync with your website or blog, we can do that too.

I have a website which I am too busy to maintain. Can you maintain it on my behalf?

Yes, we can. We offer website maintenance services of two kinds. If you sign-up for one of our SEO packages, then maintaining your website is part of the deal.

Alternatively, if you simply desire website maintenance (without any SEO package), we can still offer you that. To maintain your website as a stand-alone service, we charge a small monthly fee.

The website maintenance which comes with SEO packages is already paid for. There is no separate charge. Basically, whatever option best suits your needs, we can provide.

I have an idea for a custom WordPress design, can you build it for me?

Sure. We offer custom WordPress design and development services which does exactly that. We can build your website from scratch and we just need the layered Illustrator or Photoshop files. The cost will depend on the scope of the project. We also build custom WordPress plugins if you need as well.

My website is in HTML, but I want to convert it to WordPress. Can you help me with that?

Definitely. We offer an HTML to WordPress conversion service. The charge can depend on the scope of the project. Simply contact us, we’ll assess the project and give you a quote. To contact us right away, just fill out the form on this page or call 303-200-1000 to speak to one of our design consultants. You can also reach us by sending off an email to [email protected].

I need videos for my website; can you create them for me?

We can actually do more than that. We offer a custom video scripting, creation & promotion service. So, beyond simply creating your videos, we can promote them online as well which can really boost your search engine rankings. The charge for this service typically depends on its scope.

Can you host my website for me?

We do offer web hosting and email services to our clients. Each hosted website automatically gets email accounts. We offer daily or weekly (depending on your needs) backup services for all your emails, files and databases. We even update your website core files (if WordPress for instance) and all plugins so that your site is free from hacks or security risks. As such, even if your website crashes, your losses will be very minimal.

We also set up a security wrapper around your website, and provide round-the-clock website monitoring. The best part is that we offer all these are extremely competitive prices. So, if you’re looking for a reliable web host, you are in the right place.

I am not content just hiring your SEO services. I would like to learn the trade for myself. Can you train me?

Absolutely! We offer personalized training on different aspects of SEO, as well as basic website maintenance. Therefore, if you desire to be trained, we can design a program which best suits your needs. For more information on training services, please call 303-200-1000 or by email at [email protected] to speak to one of our SEO consultants.

I have a unique SEO-related need which I think requires further consultation. Do you offer consultancy services?

Yes, we do. We offer specialized consultancy services. The services are charged per hour. Therefore, if you desire to consult us, feel free to contact us right away.

My question still hasn’t been answered. What should I do?

If your question wasn’t answered, please reach out to me directly at 303-200-1000 or by email at [email protected] and I’ll respond back as soon as I can!
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