The Amazing Benefits Of Responsive Website Design
Click on this link to go straight to your test results. However, please read this important article below about the amazing benefits of responsive website design!
Why A Mobile-Friendly Design?
As mobile devices become increasingly ubiquitous, the number of people who use them for accessing the web is becoming greater. For website owners, this presents a serious challenge. This is because ordinarily, websites are designed for the large screen displays of laptops or PCs. As such, they do not display very well on mobile devices.
For a website to be accessible to mobile users, it has to be optimized to display perfectly on the smaller screens of mobile devices. There are two possible solutions for this. The first is to create a separate mobile version of the website.
The second option is to create a responsive website. Such a website is designed to adjust its layout, design, content and images to suit the device from which it is being viewed. To create such a website, there is need to adopt a responsive website design paradigm.
A responsive website design is the best way of guaranteeing website access to mobile users. It is not only better than having multiple websites; it also carries a number of inherent benefits. These amazing benefits are outlined below:
Higher SERP Rankings
In April 2015, Google announced changes to its algorithm for mobile-based searches. The changes gave more prominence to mobile-friendly websites for searches carried out on mobile devices.
Basically, Google now ranks mobile-friendly websites higher in mobile SERPs. This means that if your website is responsive, you are more likely to achieve higher mobile SERP rankings.
When you consider that in some countries, mobile-based searches now account for almost 50% of all Google searches, this is a big deal. Enjoying higher SERP rankings can expose your website to a larger audience. (http://searchengineland.com/its-official-google-says-more-searches-now-on-mobile-than-on-desktop-220369)
Better User Experience (UX)
Having a responsive website offers your website visitors a richer user experience. This is because it guarantees them unlimited access to your website. The simple fact is that most website users now use multiple devices for accessing the web.
For instance, a typical user can have a PC at their workplace, a tablet for personal use and a smartphone while on-the-go. At different times of the day, they may want to access your website using different devices.
If your website is only optimized for a specific device, it then becomes an inconvenience. In case your competitor has a responsive website, some users may find it simpler to switch over to your rival’s site instead.
A responsive website saves your users from such frustrations. It offers them a richer UX, which makes them more loyal to your brand. Given that UX is now one of the metrics used by search engines for SEO rankings, responsive website design boosts your SEO.
Faster Loading Time
Responsive websites tend to load faster also. This is because they are calibrated to automatically adjust to different devices. The loading time on a webpage is another metric which Google uses to grade UX. Websites which load faster are favored by Google. Conversely, websites which load slowly are often downgraded and punished in the SERPs.
However, loading time can also have a significant impact on the conversion rate of a website. A number of website analytics have shown that faster loading websites lead to higher conversion rates. One such analysis revealed that boosting loading time by 2 seconds led to a 66% increase in conversions. (http://www.conversionconference.com/blog/case-study-how-making-pages-2-seconds-faster-boosted-conversions-by-66/)
Basically, by making your website load faster, a responsive website design not only improves your SEO, it also improves your conversion rates. This can ultimately have a positive impact on your bottom line.
Higher Click-through Rates
In December 2014, Google introduced a “Mobile-Friendly” label in mobile SERPs. This label was introduced to help users identify mobile-friendly websites. Having such a label can have a direct impact on a website’s Click Through Rate (CTR). This is because people are more likely to choose a website which will best display on their mobile device.
Having a responsive web design is the easiest way to get the “Mobile-Friendly” label. As such, it can give your website a higher CTR which can ultimately drive more traffic to your website.
Lower Bounce Rates
Non-responsive websites have higher bounce rates especially from mobile visitors. This is because they don’t render very well on mobile devices. When people find that your website doesn’t render properly, they simply leave or “bounce off” your page.
A website with a high bounce rate tends to be downgraded by Google and other search engines. This is because they consider the content or UX to be poor. As such, a high bounce rate negatively affects your SEO.
A responsive design can save you from such problems. Because responsive websites are accessible across multiple devices, they tend to have a lower bounce rate. This not only leads to higher SEO rankings, it also means that visitors to your website will stick around long enough for you to engage them.
Lower Costs on Design and Maintenance
Responsive websites are cheaper to design, maintain and upgrade when compared to having multiple websites. This is because all you need is a single website which will display across multiple devices. As such, designing and maintaining it is extremely cost-effective.
A responsive website is also easy to upgrade and future-proof. Even if new types of devices are introduced in the future, you can easily adapt your website to them at a minimal cost. This isn’t the case with non-responsive websites.
Besides design and maintenance, a responsive website makes tracking users and carrying out analytics very easy. This is because you have only one website on which to track users. Carrying out analytics on multiple versions of the same website can be quite expensive.
A responsive website also enables you to tap into the commercial opportunities brought about by mobile website traffic. Over the last few years, mobile devices have become a primary tool used by people for searching and purchasing products and services.
In May 2014, a research study released out by Google revealed that 50% of people who use mobile devices to search for products end up visiting the store. The study found this especially common for people who carried out local-based searches. (https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf)
In December 2014, figures released by the online giant Amazon revealed that 49% of all traffic to the website was coming from mobile devices. They also revealed that the number of mobile visitors was rising faster than desktop visitors. (http://www.clickz.com/clickz/column/2388915/why-mobile-web-still-matters-in-2015)
Such figures show that more and more people are using mobile devices for carrying out commercial transactions. Therefore, if the goal of your website is for business, then having a responsive website is a must-have. Otherwise, you will miss out on the numerous opportunities presented by mobile web traffic.
So, Is Your Website Mobile Friendly?
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Okay, so now that you’ve seen your test results, it’s time to take action! You can email the results to yourself and pass it along to your web developer OR if you need help with making your website responsive, we are at your service! We have a responsive website design service which can transform your website within the shortest time possible.
Simply contact us right away at 303-200-1000 or by email at [email protected], and let’s get started on it!
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