Every online marketer’s wildest dream is that whoever visits their landing pages goes deeper into their sales funnel, and ends up making a purchase. Unfortunately, this is often just that – a dream.
In the real world, things are a little more complex. It is estimated that only 2% of first-time visitors to a website make a purchase on their first visit. The other 98% leave – often without so much as giving you their email address (https://www.adroll.com/getting-started/retargeting).
Therefore, if you intend to maximize your website’s conversion rate, you need to focus on more than just driving traffic to…
Back to Top